Better cereal, grown with love
Confidently fuel your everyday with cereal that meets a higher standard—delicious, pure, and Hive Five Certified. Love Grown is plant-powered nutrition, with nothing artificial.
Available exclusively at Hive Brands.
Better Cereal, Grown with Love
Confidently fuel your everyday with cereal that meets a higher standard—delicious, pure, and Hive Five Certified. Love Grown starts with four simple, plant-based, high-protein ingredient. With options for everyone at your table, Love Grown is plant-powered nutrition, with nothing artificial. We use only the good stuff: just the right amount of real sugar, no artificial flavors, colors or harmful ingredients.
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Plant-Based Protein
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Gluten-Free
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Non-GMO
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Vegan

Love Grown is now part of Hive Brands
Love Grown was founded in 2008 by two University of Denver students who believed cereal deserved better—made with simple ingredients, more protein and fiber, and less sugar. Their mission won over cereal-loving families nationwide.
But in 2023, rising costs nearly shut Love Grown down.
We at Hive couldn’t let that happen. We stepped in to keep these beloved cereals in your pantry—and now, we’re bringing that same commitment to coffee. No nonsense, just flavorful, single-origin coffee free from harmful toxins. Because coffee deserves to be Love Grown, too. Love Grown is back and exclusively available through Hive . Our mutual love of delicious cereal and better-for-the-planet practices makes for a match you're sure to love. Find all Love Grown products at Hive.
